Save the Date: AMTA's National Massage Therapy Awareness Week!

October 25-31, 2026

Join us in celebrating the 30th Annual National Massage Therapy Awareness Week® (NMTAW), taking place October 25-31, 2026. This is a dedicated week for massage therapists across the U.S. to promote the health benefits of massage therapy and their practices.

3 Ways to Celebrate NMTAW 

1. Educate The Public

Take this opportunity to help educate your community on the many health benefits of massage therapy. Distribute research and information on massage at your practice and share with doctors' offices, health clubs, and other locations focusing on health and wellness. You can access free massage education materials on AMTA’s website to help you get started.

LEARN MORE ABOUT THE HEALTH BENEFITS OF MASSAGE

2. Leverage Your Digital Presence

National Massage Therapy Awareness Week can be an optimal time to boost your digital presence with your clients and community. Share articles and facts on the health benefits of massage therapy on your website, social media pages, or via an e-newsletter. Or, encourage clients to book a massage by offering special promotions online. 

Get helpful social media tips as you prepare for NMTAW. And, make sure you’re following AMTA on Facebook and Instagram for great content to share with your clients. 

3. Update Your Profile On AMTA's Find a Massage Therapist® Locator Service 

Make sure your profile on AMTA’s Find a Massage Therapist national locator service is up-to-date. Or if you don't have a profile, now may be the perfect time to activate one. An effective profile can broaden your reach, build your brand, and educate current and future massage clients about your practice. You can even take it a step further and tell a colleague about the benefits of creating a listing.

Send Us Your Stories 

Remember to send photos and updates from your awareness activity for consideration in AMTA publications and social media.