President's Message

Michael Roberson, President -- AMTA California Chapter

October 2026

Hello All …

Welcome Autumn! My favorite time of the year! I am ready for the rain (and for those cooler temperatures)! Time to break out the sweaters and start making soups, stews, and chili; all of those warm, comforting foods! Mmmmmm…. And to begin getting ready for the holidays and all of the traditions that make this my favorite season! 

For October, we are now in our 30th year of recognizing National Massage Therapy Awareness Week (October 25-31) a tradition for massage therapists to promote the health benefits of massage therapy and their practices.  We will be posting some of those benefits with resources to share with your patients throughout the month, especially during the week of 25-31. If you like, you could look back at our Facebook history for all of the issues and resources that were posted last year.  We did a post every day, many of which that came from 25 Reasons to Get a Massage.

Make sure to check your national profile that you have opted-in for the national Find A Massage Therapist locator service on your account profile. It is quick, easy and free to participate AND it is one of your benefits of being an AMTA member.

FindAMassageTherapist.org will be promoted throughout NMTAW.

Other items that National is promoting this month:

1) Choose Your Own Massage Therapy CE Adventure: Limited Time Offer!

Buy any 2 of the courses listed and get a third course for free! Here is a link to a YouTube video on how to choose your courses.

·      Reflexology and Massage Therapy

·      Thai Massage: Foundations and Basic Principles

·      Trauma-Informed Massage Therapy

·      Cancer and Massage, Part 2, Treatments

·      Massage and Medications – When is Therapy Dangerous

·      Accommodating Clients with Diabetes

2) Enter a drawing for a chance to become NCBTMB Board Certified. AMTA is excited to partner with NCBTMB to introduce a brand-new contest! From October 20-25,  you will have the opportunity to enter a drawing for a chance to win one of 25 prizes – each covering an NCBTMB Board Certification application fee, which is usually $275.  Again, that opportunity will be made available ONLY during the week of October 20-25.

3)  Celebrate the Profession, Share Your Story.  Do not forget to share how you celebrated NMTAW with us (both to National and Your Chapter)! Send us your photos and updates from your NMTAW activities for a chance to be featured in Massage Therapy Journal, on our social media platforms or our websites!

So, make National Massage Therapy Awareness Week (or month, or year-round) a part of your practice this year.  Need more resources, please check out our website for some links or reach out to us anytime for something more specific.

Let us celebrate our 30th year of NMTAW together!

Until the next time …

Michael Roberson,

California Chapter President